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Tuesday, June 25, 2013

Research Report: Social Networking Market - US - June 2013

MarketResearchReports.Biz announces addition of new report “Social Networking - US - June 2013” to its database


The bridge to greater efficacy in social network ads and the road to greater ad sales for networks are intertwined around a single segmentation that rises above industry verticals—how the networker feels about brand interactions on ‘her’ page or feed in general.

To Buy The Copy of This Report Visit: http://www.marketresearchreports.biz/analysis/169927

Table of Content

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary
The market
Native, SoLoMo driving gains
Figure 1: U.S. social network ad sales, 2009-17
Social carries one in seven online ad dollars
Figure 2: Social network share of total online ad sales, 2009-13
The networker
Penetration on pause, frequency on rise
Figure 3: Any use of social networks, January 2012 vs. March 2013
Ads need to aim young
Figure 4: Positive response to ads on social networks, by age, March 2013
Brand interactions ramping up
Figure 5: Attitudes toward brands and products on social networks, by age, January-August 2012
Moms get viral
Figure 6: Use of social networks, by parental status, March 2013
What we think

Issues in the Market
Do we care what brands or products our friends like?
Figure 7: Impact of friends’ likes on purchasing habits, by age, January-August 2012
Are the opinions of friends more valuable than those of strangers?
Mobile social: One step forward or two steps back?
Figure 8: Use of social networks away from home and work, March 2013

Insights and Opportunities
More viral potential among young, affluent, moms
Figure 9: Number of friends on most heavily used social network, by age, March 2013
Figure 10: Number of friends on most heavily used social network, by household income, March 2013
Youngest adults most viral
Figure 11: Attitudes toward sharing content, by age, March 2013
Figure 12: Viral behavior on social networks, by age, January-August 2012
Moms talking about networking
Figure 13: Viral behavior on social networks, by parental status and gender by age, January-August 2012
Digital privacy preferences as segmentation
Steering clear of indifference
Figure 14: Attitudes limiting value of social networks to brands, by age, March 2013
Figure 15: Creating vs. browsing comments, by age, January-August 2012
Partnering with check-in services
Figure 16: Frequency of use of check-in services, by age, March 2013

Trend Application
Inspire Trend: Locavore
Figure 17: Use of social networks away from home and work, by age, March 2013
Figure 18: Trends related to mobile use of social networks, by age, March 2013
Inspire Trend: Attention Economy
Figure 19: Attitudes toward interacting with brands on social networks, by number of friends, March 2013
Figure 20: Attitudes toward interacting with brands on social networks, by number of properties followed or liked, March 2013



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