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Tuesday, June 25, 2013

Market Report: Trends in Snacking and Value Menus in Restaurants Industry - US - June 2013

MarketResearchReports.Biz announces addition of new report “Trends in Snacking and Value Menus in Restaurants - US - June 2013” to its database

Consumers are shifting the way they use foodservice. Instead of large meals, they are tending to snack more. This is a reflection of the economy, as well as their focus on health concerns. Consumers are also using snacking as a way to socialize, choosing snacks rather than meals and sharing items. 

Understanding how consumers are using restaurants in terms of what they are ordering, from where, and what else they would like to see on the menu can help restaurants remain competitive. Finding the right balance of price, health, and item type to meet the social and other snacking needs is keeping restaurants up at night.

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Table of Contetn

Scope and Themes
What you need to know
Data sources
Mintel Menu Insights
Consumer survey data
Advertising creative
Abbreviations and terms

Executive Summary
The market
Figure 1: U.S. foodservice snack sales and fan chart forecast of market, at current prices, 2007-17
Market drivers
Menu strategies
Figure 2: Segment breakdown of menu items priced $0.99 or less, by incidence, Q1 2010-13
Figure 3: Top 10 menu items priced $0.99 or less, by incidence, Q1 2010-13
The consumer
Figure 4: Desired snack additions at restaurants, March 2013
Figure 5: Drivers for snacking at restaurants, March 2013
Consumer attitudes
Figure 6: Agreement with attitudes toward snacking at restaurants, March 2013
What we think

Issues and Insights
How to meet the needs of consumers as they shift toward a snack culture
The issues
The implications
How socialization affects menu offerings and how items are consumed
The issues
The implications
How health impacts restaurant snacking in terms of items and usage
The issues
The implications
The price value proposition that attracts patrons and drives consumption
The issues
The implications

Innovators and Innovations
Sauce customization
Better-for-you items
On-the-go options
Small plates and sharable items
Late-night snacking

Dollar and Value Menus

2012 technology trends
Mobile apps

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