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Tuesday, June 25, 2013

Latest Report: Researching and Buying Technology Products Market Size - UK - June 2013

MarketResearchReports.Biz announces addition of new report “Researching and Buying Technology Products - UK - June 2013” to its database

Younger consumers are more likely than older consumers to shop across online and in-store channels. In the years to come, as the 25-34s mature they are likely to keep these shopping habits, making a multichannel approach the standard way to research and buy technology. This evolution of the technology shopper makes it important that retailers and brands ensure full integration between their stores and their digital portals; an holistic approach to retail channels, treating them as multiple paths to a brand that the consumer could travel interchangeably, rather than separate pipelines with little to no crossover, will ultimately yield rewards.
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Table of Content


Executive Summary
The market
Figure 1: Plans for purchase or upgrade of consumer technology products in the next three months, January 2013 and April 2013
Market factors
Internet access from smartphones and tablets increasing
Multichannel shopping on the rise
Pop-up stores allow manufacturers and online pure-plays to connect to customers
Companies, brands and innovations
The consumer
Where do consumers purchase their technology?
Figure 2: Locations from which consumers purchased technology, April 2013
How do consumers research technology purchases?
Figure 3: Research sources used by consumers when buying technology, April 2013
Attitudes towards researching and buying technology
Figure 4: Attitudes towards researching and buying technology, April 2013
Researching and buying on smartphones and tablets
Figure 5: Use of a smartphone or tablet to research and buy technology products, April 2013
What would make consumers buy more technology in-store?
Figure 6: Factors that would induce consumers to buy more in-store, April 2013

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