Product Synopsis
Global Airports Survey 20132014: Market Trends, Buyer Spend and
Procurement Strategies in the Global Airports Industry is a new report
by ICD Research that analyzes how airport industry companies procurement
expenditures, business strategies, and practices are set to change in
20132014. This report gives you access to the category-level spending
outlooks, budgets, supplier selection criteria, business challenges, and
investment opportunities of leading purchase decision makers. The
report also identifies the future growth of buyers and suppliers,
M&A, capital expenditure, staff hiring, and e-procurement. This
report not only grants access to the opinions and strategies of business
decision makers and competitors, but also examines their actions
surrounding business priorities, as well as access to information
categorized by region, company type, and size.
Product Synopsis
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Global Airports Survey 20132014: Market Trends, Marketing Spend and
Sales Strategies in the Global Airports Industry is a new report by ICD
Research that analyzes how airports industry companies media spend,
marketing and sales strategies and practices, and business planning are
set to change in 20132014. This report provides the current size of the
marketing and advertising budgets of global airports industry suppliers
and how spending by global airports industry suppliers will change,
providing insight into global marketing behavior. In addition, the
report also identifies future growth of global airports industry buyers
and suppliers and M&A activity. This report not only grants access
to the opinions and strategies of business decision makers and
competitors, but also examines their actions surrounding business
priorities. The report also provides access to information categorized
by region, company type and sizes.
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from ICD
Researchs exclusive panel of leading global airport industry executives.
The report provides data and analysis on global airports industry
suppliers media spend, marketing and sales strategies, and practices and
business planning within the global airports industry. This report
includes key topics such as media channel spending outlooks, media
budgets, marketing agency selection criteria, business challenges, and
sales tactics of leading suppliers within global airports industry. The
report also identifies global airports industry buyers and suppliers
future growth, M&A and investment expectations. Most secondary
research reports are based on general industry drivers and do not
understand the industry executives attitude and changing behaviors,
creating a gap in presenting the business outlook of the industry. In an
effort to bridge this gap, ICD Research created this primary-research
based report by gathering the opinions of multiple stake holders in the
value-chain of the global airports industry
To Read The Complete Report with TOC:
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What is the current market landscape and what is changing?
The average size of the global, annual marketing budget of global
airports industry supplier respondents stood at US$3.7 million in 2012, a
figure that increased to US$4.7 million in 2013.
What are the key drivers behind recent market changes?
Overall, in the process of choosing marketing agencies, the ability to
target specific audience niches and low cost are considered the most
important factors by global airports industry suppliers.
What makes this report unique and essential to read?
This report is the result of an extensive survey drawn from ICD
Researchs exclusive panel of leading airports industry companies. This
report provides the reader with a definitive analysis of the industry
outlook and explores how opportunities and demand are set to change in
20132014. Furthermore, the report reveals the current size of airports
industry suppliers marketing and advertising budgets and how expenditure
by industry suppliers will change, providing insight into global
marketing behavior. This report identifies the key marketing aims of
organizations and the sales strategies companies will adopt in order to
adapt to market conditions in 2013. Additionally, this chapter also aims
to identify key amendments to marketing agencies that aid business
generation, respondents criteria for marketing agency selection, and
attitudes towards marketing and sales.
Hemendra Parmar
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sales@marketResearchReports.biz
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