The Enterprise Mobile App Market Status Report 2012 provides a comprehensive
overview of the market for enterprise mobility. It provides data, key market
figures, technological and social trends and an analysis on the enterprise
mobile app market. It highlights and discusses strategies employed by
enterprises currently deploying mobile solutions and how enterprise mobility
service providers are fulfilling the demand for services and products. It is
targeted towards enterprises aiming to further their mobile capabilities and
developers, both new entrants and those that already operate in this market,
that want to understand what other market players are offering and what
enterprises are looking for.
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Complete Report with TOC :-
The Enterprise Mobile App Market Status Report 2012 covers three
key market dimensions:
A) The market for enterprise mobile apps:
The report provides a detailed description of the drivers of
mobile app adoption in the enterprise. It also includes a detailed picture and
description of the enterprise mobile app value chain and where various service
providers’ offerings fall into the value chain.
B) The current state of enterprise mobility and enterprise app
sourcing:
The report depicts a picture of the current state of enterprise
mobility by reporting the findings of a global survey in which 476 businesses
of varied size and industry took part. It contains a detailed analysis of the
enterprise geared apps found in major OS/OEM consumer app stores.
C) Enterprise Mobility Trends & Challenges:
Through in depth-interviews with developers and service
providers and on the basis of a comprehensive global survey, the report maps
out the future developments and challenges of the market for enterprise mobile
apps. The market is relatively young but developing at a fast pace, and the
changes that will be seen are described in detail, so as to allow for informed
decision making for enterprises and developers.
This report concentrates on the status of the market for
enterprise mobile app. The report’s objective is to give a comprehensive
overview of the market and enable readers to gain a deep understanding of its
current status, its driving factors and its future developments. The report
will provide companies from all industries and sizes with insights into the
market.
The report answers the following main questions:
1. How is the widespread adoption of
Bring Your Own Device policies affecting the market for enterprise mobile apps?
2. How are both traditional and new
entrants to the market of enterprise mobility fulfilling the demand?
3. What are the key market developments
and trends?
4. What can I learn from current best
practices?
Following the successful adoption of “Business to Customers”
apps, the market for mobile apps in the enterprise has tipped in the last 12-16
months. Enterprises, aiming to further their mobile capabilities, are now
focusing on the deployment of “Business to Employee” and “Business to Partner”
apps.
The reason for this is two-fold: Bring Your Own Device policy
adoption, which saw employees bringing personal smartphones and tablets to the
workplace, and increased capabilities of smartphones and tablets, which
expanded the number of business functions that can be performed on the go.
In order to place enterprise mobility in the correct context The
Enterprise Mobile App Market Status Report 2012 describes in detail the drivers
of mobile app adoption within enterprises and the enterprise mobile app value
chain, which extends from developing to managing apps, before providing key
data on the market for enterprise mobile apps.
It reports the results of an enterprise mobility global survey
in which 476 companies took part. It reports the number of enterprise geared
apps currently present in major OS/OEM app stores and how these apps could be
classified according to their relevance for enterprise. Case studies provide an
exemplification of strategies employed to manage and position enterprise mobile
apps. In-depth interviews with developers targeting this market were carried
out and provide a unique perspective of the current challenges and trends.
The market for enterprise mobile apps has introduced new
services and service providers. Both traditional enterprise software vendors
and emerging mobile only vendors are described in terms of their current and
expected activity in the enterprise mobility market. This section will be a
valuable aid in identifying potential business opportunities for the future.
The trends and challenges section is a central component of
market report. Trends and challenges as well as well-constructed projections
provide the core content upon which insights and the market outlook is based.
The Enterprise Mobile App Market Status Report 2012 covers 5
major aspects:
1) Characteristics of the market for mobile apps in the
enterprise
This chapter explores the drivers of the mobile app adoption
within enterprises and explains in detail the mobile app value chain.
2) Status of mobile apps in enterprises
This chapter explores how companies are currently using mobile
apps. It describes companies policies with regards to mobile devices in use,
issues that hinder adoption, usage and benefits of apps currently deployed,
sourcing and distribution channels, planned investment and future plans with
regards to adoption.
3) The status of enterprise apps sourcing
This chapter provides an overview of the offerings currently
available within the consumer app ecosystem by making a distinction between
“Core Enterprise” and enterprise relevant/ irrelevant apps. It also describes
the offerings of traditional enterprise software vendors, OEM/ Hardware
vendors, OS providers, and “mobile first” vendors.
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4) Mobile device and app management
This chapter describes the current status of MDM (Mobile Device
Management) and MEAPs (Mobile Enterprise Application Platforms) and service
providers. It also includes a detailed description of the top 5 vendors in both
MDM and MEAP.
5) Trends and challenges in the enterprise mobile app market
This chapter shows the main trends and challenges in enterprise
mobility by focusing on four major areas: Apps, app developers, vendors and
service providers, and security, management and policy.
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