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Friday, June 28, 2013

Market Report: Body, Hand and Footcare Industry - UK - June 2013

Table of Content

Consumer research

Executive Summary
The market
Figure 1: Bodycare sales by sector, 2012
Figure 2: Best- and worst-case forecast of UK body, hand and foot care, 2007-17
Market share and presence
The consumer
Figure 3: Body concerns, March 2013
Usage and purpose
Figure 4: Frequency of use of bodycare products in the last 12 months, by type of product, March 2013
Heavy to medium usage dominates
Shopping preferences
Figure 5: UK retail value sales of body, hand and foot care, by outlet type, 2012
What we think

More than one in three people feel a twinge of guilt about their bodycare routine: companies have access to a potentially receptive target group (35%) who feel they should use bodycare products more often. Finding a way to harness the guilt will help boost usage and stem declining value and volume sales.

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