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Friday, June 28, 2013

New Research report: Health and Fitness Clubs - US - June 2013: MarketResearchReports.Biz


Table of Content

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
The market
Figure 1: Total U.S. revenue and fan chart forecast of health and fitness clubs, at current prices, 2007-17
Figure 2: U.S. health and fitness club members and number of clubs, 2007-12
Market factors
Age
Obesity
Figure 3: Currently a health club member, by body mass index, March 2013
The consumer
Attitudes toward health and fitness clubs
Figure 4: Attitudes toward health clubs, by gender, March 2013
Reasons to join
Figure 5: Influence in joining a health club, March 2013
Reasons not to join by age
Figure 6: Barriers to joining a health club, by age, March 2013





Though membership and revenues at health and fitness clubs have appeared to recover from the recession, locations are still under pressure to perform. The market of health and fitness clubs is up against several challenges, including increased free alternatives and high price points. Clubs that can meet a variety of needs for members will be most successful.

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