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Tuesday, June 25, 2013

Research Report: Childrens Lifestyles Market - UK - June 2013

MarketResearchReports.Biz announces addition of new report “Childrens Lifestyles - UK - June 2013” to its database

Parents leading by example would be more effective than disciplining at instilling healthy habits in children and cementing parents’ status as role figures.

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Table of Content


Executive Summary
Nearly seven in ten children view their parents as role models
Figure 1: Attitudes towards relationship with parents, March 2013
Discounts and special offers appeal to teenage girls
Figure 2: What children do if they see a product they like, March 2013
Over half of children listen to advice from friends when buying products
Figure 3: Who influences children, March 2013
Over nine in ten children have some input into how they spend free time
Figure 4: Frequency of things that children decide on their own, March 2013
What we think

Issues in the Market
Can today’s children do what they want without parents’ involvement?
What do children’s spending habits mean for tomorrow’s shoppers?
How is technology changing family interactions?
What is the role of social networks in the future of brand engagement?

Trend Application
Trend: Click and Connect
Trend: Extend My Brand
Futures Trend: Generation Next

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