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Friday, June 28, 2013

Latest Report: Lunch Meat Market - US - June 2013

Table of Content

Scope and Themes
What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms

Executive Summary
Lunch meat sales creep higher, fueled by inflation
Figure 1: Total U.S. sales and fan chart forecast of lunch meat market, at current prices, 2007-17
Lunch meat segment performance
Figure 2: Total retail sales of lunch meat, segmented by type, at current prices, 2010 and 2012
Health concerns and higher prices squelch demand
Figure 3: Reasons consumers might eat more lunch meat, by change in lunch meat eating habit in past 12 months, February 2013
Kraft Foods’ Oscar Mayer leads market but loses sales along with others
Figure 4: MULO sales of refrigerated sliced lunch meat, by leading companies, 52 weeks ending March 24, 2013
Expanding the ways consumers use lunch meat may grow sales
Figure 5: Household usage by type of meat, June 2013
Nearly one in four consumers are eating less lunch meat this year
Figure 6: Lunch meat usage, February 2013
Consumers most interested in natural, nutritional attributes
Figure 7: Important lunch meat attributes, February 2013

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The lunch meat category enjoys high household penetration rates but is now grappling with the challenge of decreasing personal usage due to consumer price and health concerns.

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