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Tuesday, June 25, 2013

MarketResearchReports: Business Traveler Industry - US - June 2013

MarketResearchReports.Biz announces addition of new report “The Business Traveler - US - June 2013” to its database

The most successful travel providers will provide travelers with cost incentives and tools that give them home-like comfort while on the road. Nowadays, many travelers are on the road primarily for short-stay conferences and seminars. However, there are still more engaged travelers who not only take business trips for a wider variety of reasons, but also depend on travel for their livelihood. The industry should look to the needs and preferences of these individuals to determine how to better service all types of business travelers.
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Table of Content
Scope and Themes
What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Executive Summary
The market
Domestic business travel expected to pick up 2015-17
Figure 1: Total U.S. domestic business travel spending, at current prices with best- and worst-case scenarios, 2007-17
The consumer
Business travelers most likely to attend conferences and seminars
Figure 2: Reasons for business travel in the last three years, March-April 2013
Restaurant and hotel employees the most likely to influence business travel choices
Figure 3: How customer service impacts airline, hotel, car rental, and restaurant choices, March-April 2013
Business travelers want the comforts of home, the tech-savvy way
Yet, many business travelers still see the benefits of “switching off”
Figure 4: Opinions about taking a break from the internet, business flyers vs. all, October 2011-November 2012
What we think
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