Table of Content
Scope and Themes
What you need to know
Companies mentioned in this report
Data sources
Consumer survey data
Comperemedia
Abbreviations
Executive Summary
The market
A mature market
Segments
Credit card and debit card program
membership
Figure 1: Participation in credit
and debit card rewards, by income, February 2013
Non-card based loyalty programs
Figure 2: Participation in non-card
loyalty programs, by income, February 2013
Loyalty program customers are
generally satisfied with their programs
Figure 3: Customer satisfaction with
credit card and debit card programs, by gender, February 2013
What loyalty members want
Valuable incentives
Figure 4: Incentive preferences, by
age, February 2013
Smartphone apps
Figure 5: Interest in using
smartphone to maximize loyalty program, by age, February 2013
Figure 6: Interest in using
smartphone to maximize loyalty program, by race, February 2013
Better communication
Figure 7: Satisfaction with loyalty
program communication, by age, February 2013
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Canada has a mature loyalty market and the vast majority of
adults belong to at least one – and usually several – programs. They are
somewhat underutilized, however, with most participants rarely, if ever,
actually redeeming any rewards. The challenge for program managers is how to
make their programs effective enough to do what they were created to do:
rewarding their most valued customers.
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