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Friday, June 28, 2013

Market Report: Soup Market- Brazil - June 2013

Table of Content


Executive Summary
The market
Figure 1: Brazil dry soup retail sales, by value and volume, 2009-13 (est.)
Figure 2: Brazil retail volume sales and forecast of dry soup, 2008-18
Figure 3: Brazil retail value sales and forecast of dry soup, 2008-18
Figure 4: Brazil—soup—company retail market share, by volume, 2012
The issues
Consumption of soup is low, a rare item on Brazilians’ shopping list
Attributes of homemade meals and homemade soup could increase consumption of prepared soup
Figure 6: Consumption of soup, November 2012
Convenience is the main attraction for young people and consumers who live alone
Figure 7: Consumption of homemade, dry, and canned soup, by age, November 2012
Apart from healthy claims, satiety is also important in the soup category
Figure 8: Agreement with the statement “I eat soup because it’s healthy,” by type of soup, November 2012
What we think

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