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Friday, June 28, 2013

Industry Reprot: Pet Supplies Market - US - June 2013

Table of Content

Scope and Themes
What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms

Executive Summary
The market
Steady growth to an $11.5 billion market
Figure 1: Total U.S. sales and fan chart forecast of pet supplies at current prices, 2007-17
Dog/cat needs is the most dynamic market segment
Figure 2: Total U.S. retail sales of pet supplies, by segment, 2012
Market factors
Age of owner is a key factor in pet ownership
Figure 3: U.S. population by age, 2013-18
Families offer market opportunity
Hispanic population growth outpaces other racial/ethnic groups
The suppliers
The consumer
Types of pet supplies purchased
Figure 4: Types of pet supplies purchased, December 2012
Where pet supplies shoppers buy pet supplies
Pet supplies purchase drivers
Shopping behaviors of the pet supplies buyer
Figure 5: Purchase behavior of the pet supplies buyer, December 2012
Attitudes of the pet supplies shopper

As digital communications replace traditional human interaction, pets fill a void for physical companionship. As a result, a strong bond develops and provides the impetus for pet owners to seek out the same quality and attributes in products for their pets as they do for themselves. Innovation is adapting to meet these demands; however, marketers must be cautious about overwhelming and confusing consumers when it comes to choosing the right product for their pet.
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