Table of Content
Introduction
Definition
Abbreviations
Executive Summary
The issues
Time allocation in the Brazilian
daily routine
Figure 1: Average time spent on a
weekday on principal daily activities, by gender, November 2012
The busy life encourages convenient
health habits
Figure 2: Eating habits, by selected
age and gender, November 2012
Health and the busy lifestyle
Figure 3: Agreement with the
statement “Because of my busy lifestyle, I don’t take as good care of myself as
I should,” November 2012
The busy lifestyle of
Brazilians—Target Groups
Figure 4: Busy lifestyles consumer
target groups, November 2012
What we think
Time Allocation in the Daily
Brazilian Routine
Key points
More work, less leisure time
Figure 5: Average time spent on a
weekday on principal daily activities, by gender, November 2012:
Figure 6: Average amount spent on
leisure each day, by age and gender, November 2012
Figure 7: Selected attitudes toward
busy lifestyles, by gender, November 2012
Brazilians go to great lengths to
keep their homes tidy
Figure 8: Average time spent on a
weekday on chores and leisure time, by gender, November 2012
Figure 9: Women’s agreement with the
statement “I usually spend my weekends doing housework,” by age and
socioeconomic groups, November 2012
Socioeconomic status affects the
amount of time spent on household chores
Figure 10: Agreement with the
statement “I usually spend my weekends doing housework,” by socioeconomic
group, November 2012
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The Brazilian population is feeling the impact of its
country’s economic development in its daily routine, which is becoming
increasingly filled with responsibilities and work. Working mothers are the
most overloaded; they are meeting professional challenges, doing most of the
housework, trying to care for the children, and have almost no leisure time for
themselves, which is driving the demand for beauty and wellness products.
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