Latest Report: Energy Drinks - US - August 2013 Available At MarketResearchReports.Biz

Energy Drinks - US - August 2013 

Current energy drink, shot, and mix users have been affected by the scrutiny regarding the safety and health effects of the category. Educational outreach is necessary to help current users feel confident that their choice of energy drink, shot, or mix has no adverse effects. Informative marketing also could broaden the appeal of the category, which is not used by the majority of adults, according to Mintel research.

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TABLE OF CONTENT

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Advertising creative

Abbreviations and terms

Abbreviations

Terms

Executive Summary

The market

Category continues upward trajectory despite stagnant use, recent controversy

Figure 1: Total U.S. sales and fan chart forecast of energy drinks, shots, and mixes, at current prices, 2008-18

Energy drinks continue to dominate market, but energy mixes catching on quickly

Figure 2: Total U.S. sales and forecast of energy drinks, shots, and mixes, by segment, 2008-18

Market factors

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Retail channels

Rise of other retail channel exceeds category’s growth trajectory

Key players

Red Bull maintains its lead, while innovations from Monster and Kraft take share

New energy drink, shot launches trend downward since 2008

Figure 3: U.S. energy drink and shot launches, by year, 2007-13*

The consumer

  

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July 2013 Research Report: Distillates - Brazil Available At MarketResearchReports.biz

Distillates - Brazil - July 2013

The spirits market in Brazil have shown dichotomies in recent years. While alcoholic beverages with less added value, such as cachaça, show performance in descending volume retail; categories with higher added value, such as whiskeys and vodka, have had strong growth. With dynamic, diverse opportunities and challenges, score is distinct fields of expertise for each of the categories.

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In the case of whiskys, marketing messages based on international and cosmopolitan image may come to represent an alternative to the status to reinforce the premium positioning of the brands in the category. As for the vodka, position yourself as a category gateway to middle-class consumers, presents itself as the potential to grow this social stratum. Manufacturers of cachaça, in turn, can take ownership of major sporting events to gain visibility among Brazilians and tourists (especially by promoting the consumption of caipirinha).

TABLE OF CONTENT

Introduction

Definition

Abbreviations

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Executive Summary

The Market

Figure 1: Volume of sales of spirits in Brazil, 2007-12

Figure 2: Value of sales of spirits in Brazil, retail, 2007-12

Figure 3: Sales volume of distillate, by segment, retail, 2010-12

Figure 3: Sales volume of distillate, by segment, retail, 2010-12

Figure 4: Value of sales of spirits, by segment, retail, 2010-12

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July 2013 Research Report: Spirits - Brazil Available At MarketResearchReports.Biz

Spirits - Brazil - July 2013

  

The spirits market in Brazil has seen mixed performances across different segments. While lower priced alcoholic beverages, such as cachaça, have seen volume retail sales fall, higher priced segments, like whiskey and vodka, are enjoying robust growth.

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TABLE OF CONTENT

Introduction

Definitions

Abbreviations

Executive Summary

The market

Figure 1: Sales of spirits in Brazil, by volume, 2007-12

Figure 2: Retail sales of spirits in Brazil, by value, 2007-12

Figure 3: Retail sales of spirits in Brazil, by segment, by volume, 2010-12

Figure 4: Retail value sales of spirits, by segment, 2010-12

Forecast

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Figure 5: Value retail sales of spirits in Brazil, 2008-18

Figure 6: Volume retail sales of spirits in Brazil, 2008-18

Companies

Figure 7: Market share of leading companies in the spirits retail market in Brazil, by volume, 2010-12

Figure 8: Market shares of leading companies in the spirits retail market in Brazil, by value, 2010-12

The issues

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Brst Study Report: Media Consumption Habits - UK Available At MarketResearchReports.biz

Media Consumption Habits - UK - July 2013

What is required to revitalise CD/DVD sales is to associate hard copy media with the idea of high inherent value, so that consumers who otherwise might think “I do not have the money for this” instead think “this is worth the extra outlay”. If the industry can foster this idea, it may be able to turn hard copy into an aspirational status item.

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Teenagers grabbing easy to use downloads will look forward to the time they can afford to spend money on more permanent hard copy media that better expresses their affection or regard for the content being purchased.

TABLE OF CONTENT

Introduction

Definitions

Abbreviations

Executive Summary

The market

New technology ownership

Newspapers, magazines and books

Music and video

TV and film

The consumer

What media do consumers pay for?

Figure 1: Media consumers pay for, by category nets, May 2013

Figure 2: Music and video consumers pay for, May 2013

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Figure 3: Newspaper, magazine and books pay for, May 2013

What media do consumers obtain for free?

Figure 4: Media consumers have obtained for free, May 2013

What devices do consumers use to purchase media?

Figure 5: Devices used to purchase media by consumers, May 2013

Consumer purchase of hardcopy media after introduction to digital media

   

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Industrial Study Report: House Building - UK Available at MarketResearchReports.biz

House Building (Industrial Report) - UK - July 2013

This report will give you fast, easy access to robust information from analysis and critical recommendations – so you can make the right decisions, at the right time. It will challenge routine thinking by providing you with fresh, new perspectives that energize your thought process.

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Using primary research and multiple secondary data sources only a Mintel report will provide you with the complete picture. You’ll get detailed reports and analysis with easily digestible visual summaries with a downloadable PowerPoint presentation.

TABLE OF CONTENT

Executive Summary

Introduction

Definitions

Methodology

Abbreviations

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Market Positioning

UK Economy

Overview

Inflation

Interest Rates

House Prices

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Latest Research Report: Apps And Applications - Ireland - July 2013

Apps And Applications - Ireland - July 2013

Usage of apps and applications in Ireland will continue to grow as they offer time-pressed Irish consumers a convenient way to perform everyday tasks. Going forward, as consumers become accustomed to conducting their daily activities through apps and applications, the companies and brands that are able to provide these utilities will be best placed to maximise the potentially lucrative opportunities that apps present.

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TABLE OF CONTENT

Introduction

Key themes of the report

Definition

Data sources

Abbreviations

Executive Summary

The market

Market factors

Ownership of app devices increases in Ireland

Irish mobile internet infrastructure improving

Apps making significant economic contribution

Apple and Google dominate apps market

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Google’s Android popular on smartphones, iOS on tablet

Companies, brands and innovations

Social networking apps most popular among Irish consumers

Figure 1: Types of apps used on smartphone/tablet/portable media device, NI and RoI, May 2013

Irish consumers unwilling to spend on apps

Browsing app stores most likely to lead to app downloads

  

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Top Research Report: Serviced Offices (Industrial Report) - UK - July 2013

Serviced Offices (Industrial Report) - UK - July 2013

This report will give you fast, easy access to robust information from analysis and critical recommendations – so you can make the right decisions, at the right time. It will challenge routine thinking by providing you with fresh, new perspectives that energize your thought process.

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TABLE OF CONTENT

Executive Summary

Introduction

Definitions

Methodology

Abbreviations

Market Positioning

Serviced Offices Vs Traditional Offices

UK Economy

Overview

Inflation

  

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Hispanic Consumers And Financial Services - US - July 2013

Hispanic Consumers And Financial Services - US - July 2013

 

Engaging with underbanked Hispanics is not a one-off process. Hispanics who do begin using banking products need to be convinced of their ongoing value in order to stay engaged. In addition, Hispanics who do use some banking products can always be educated about other products that they might not be utilizing to their maximum benefit. Marketers can target specific Hispanic goals to tap into Hispanic optimism that is both engrained in the culture but also growing with the economic recovery.

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Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Consumer survey data

Advertising creative

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Underserved Hispanic market presents untapped opportunity

Figure 1: Incidence of banking and investment product usage, by race/Hispanic origin, October 2011-November 2012

Nearly one-third of Hispanic consumers are underbanked

Figure 2: Percentage of population that is unbanked/underbanked consumers, by race/Hispanic origin, 2011

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Figure 3: Level of optimism about household financial situation, by race/Hispanic origin, 2007-12

More than 70% of Hispanics are without a retirement plan

Figure 4: Incidence of retirement savings plan ownership, Hispanics by income, March 2013

Hispanics approaching retirement lack funds

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Report Overview:Cookware in United States July 2013 Available At MarketResearchReports.biz

 Cookware - US - July 2013

  

The most enthusiastic home cooks, who have both strong interest in cooking from scratch and advanced cooking skills, are a core target for the cookware market and are well-served by top cookware brands and specialty retailers. While marketers can’t ignore this hard-core group, category growth may require a more concerted effort at reaching out to a broader, less highly skilled audience.

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Table of Content

Scope and Themes

What you need to know

Definition

Segmentation definitions and overview

Data sources

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Issues and Insights

Make supermarkets a showcase for cooking and cookware

The issues

The implications

Catch the momentum of ethnic cooking

The issues

The implications

Break out of the replacement cycle

The issues

The implications

  

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Trend Applications

Trend: Moral Brands

Trend: Return of the Experts

Mintel Futures: Old Gold

  

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