Energy Drinks - US - August 2013
Current energy drink,
shot, and mix users have been affected by the scrutiny regarding the safety and
health effects of the category. Educational outreach is necessary to help
current users feel confident that their choice of energy drink, shot, or mix has
no adverse effects. Informative marketing also could broaden the appeal of the
category, which is not used by the majority of adults, according to Mintel
research.
To Read The Complete Report with
TOC:-
TABLE OF CONTENT
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Category continues upward trajectory
despite stagnant use, recent controversy
Figure 1: Total U.S. sales and fan
chart forecast of energy drinks, shots, and mixes, at current prices, 2008-18
Energy drinks continue to dominate
market, but energy mixes catching on quickly
Figure 2: Total U.S. sales and
forecast of energy drinks, shots, and mixes, by segment, 2008-18
Market factors
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Retail channels
Rise of other retail channel exceeds
category’s growth trajectory
Key players
Red Bull maintains its lead, while
innovations from Monster and Kraft take share
New energy drink, shot launches trend
downward since 2008
Figure 3: U.S. energy drink and shot
launches, by year, 2007-13*
The consumer
Contact:-
M/s
Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
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