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Wednesday, July 31, 2013

Latest Research Report: Apps And Applications - Ireland - July 2013

Apps And Applications - Ireland - July 2013

Usage of apps and applications in Ireland will continue to grow as they offer time-pressed Irish consumers a convenient way to perform everyday tasks. Going forward, as consumers become accustomed to conducting their daily activities through apps and applications, the companies and brands that are able to provide these utilities will be best placed to maximise the potentially lucrative opportunities that apps present.

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Key themes of the report
Data sources

Executive Summary
The market
Market factors
Ownership of app devices increases in Ireland
Irish mobile internet infrastructure improving
Apps making significant economic contribution
Apple and Google dominate apps market

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Google’s Android popular on smartphones, iOS on tablet
Companies, brands and innovations
Social networking apps most popular among Irish consumers
Figure 1: Types of apps used on smartphone/tablet/portable media device, NI and RoI, May 2013
Irish consumers unwilling to spend on apps
Browsing app stores most likely to lead to app downloads


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