The PPACA will have
far-reaching consequences in the way Americans purchase health insurance. While
not everybody is enthused about the new options, the best hope for controlling
healthcare costs right now is to get as many people as possible to enroll. The
most effective way for this to happen is for the government and the industry to
work together.
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TOC :
Table of Content
Scope and Themes
What you need to know
Data sources
Sales data
Consumer survey data
Direct marketing creative
Abbreviations and terms
Abbreviations
Terms
Companies mentioned in this report
Executive Summary
The market
The population is aging, which will
increase the need for healthcare
Figure 1: Age of U.S. population, by
percentage, 2010, 2030
Figure 2: Percentage of uninsured in
U.S. population, by age, 2010-11
Market drivers
Healthcare costs are still rising, but
rate of increase is slowing
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Figure 3: Consumer price indices
overall and for related healthcare items, 2003-12
Leading companies
WellPoint has largest market share
Figure 4: Top five health insurance
companies, by direct written premiums, 2010, 2012
The consumer
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