Cookware - US - July 2013
The most enthusiastic home cooks, who have both strong interest in cooking from scratch and advanced cooking skills, are a core target for the cookware market and are well-served by top cookware brands and specialty retailers. While marketers can’t ignore this hard-core group, category growth may require a more concerted effort at reaching out to a broader, less highly skilled audience.
To Read The Complete Report with TOC :-
Table of Content
Scope and Themes
What you need to know
Definition
Segmentation definitions and overview
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Issues and Insights
Make supermarkets a showcase for cooking and cookware
The issues
The implications
Catch the momentum of ethnic cooking
The issues
The implications
Break out of the replacement cycle
The issues
The implications
To Buy a Copy Of This Report:-
Trend Applications
Trend: Moral Brands
Trend: Return of the Experts
Mintel Futures: Old Gold
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