Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Direct marketing creative
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Figure 1: Total U.S. sales and fan
chart forecast of theme parks, at current prices, 2007-17
Market drivers
Figure 2: Expenditures per theme
park visitor age 12 or older, at current prices, 2007-12
Leading companies
Figure 3: Leading theme park
companies, attendance 2011-12, past 12 month visitation incidence, March 2013
The consumer
About one in five adults have
visited in the past 12 months; two in three teens
More than half stayed overnight
during most recent trip
More than nine in 10 visitors made
other purchases while in park
Figure 4: Most recent theme park
visit purchases, by most recently visited theme park – regional vs.
destination, March 2013
Theme park behaviors related to
technology, paying extra for perks, and looking for savings
Figure 5: Theme park behaviors
regarding technology, paying extra, and looking for savings, March 2013
Attitudes toward technology, paying
extra, and looking for savings at theme parks
Figure 6: Agreement with attitudes
toward technology, paying extra, and looking for savings at theme parks, March
2013
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The theme park industry is healthy and growth is forecast
due to increasing attendance numbers and greater per diem expenditures in park.
However, theme parks can grow revenues further by incorporating other forms of
leisure entertainment – namely, gaming and the internet – into their offering.
Theme parks also can improve guest satisfaction by alleviating wait times
through technology and providing a more pleasant experience while waiting.
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