Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Figure 1: Total U.S. revenue and fan
chart forecast of health and fitness clubs, at current prices, 2007-17
Figure 2: U.S. health and fitness
club members and number of clubs, 2007-12
Market factors
Age
Obesity
Figure 3: Currently a health club
member, by body mass index, March 2013
The consumer
Attitudes toward health and fitness
clubs
Figure 4: Attitudes toward health
clubs, by gender, March 2013
Reasons to join
Figure 5: Influence in joining a
health club, March 2013
Reasons not to join by age
Figure 6: Barriers to joining a
health club, by age, March 2013
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Though membership and revenues at
health and fitness clubs have appeared to recover from the recession, locations
are still under pressure to perform. The market of health and fitness clubs is
up against several challenges, including increased free alternatives and high
price points. Clubs that can meet a variety of needs for members will be most
successful.
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