Owing to technological advancements
and increasing number of mobile internet subscribers, the Smartphone market
observed spectacular growth after the recession of 2009. Use of social
networking applications such as Twitter and Facebook is another factor that has
influenced this growth. With increasing number of Smartphone users, issues
regarding the security and safety provided by Smartphone’s are also increasing.
Many Smartphone users are not satisfied with the security and safety provided
by these models since they are frequently attacked by viruses and malwares.
This has accelerated the growth of Smartphone security market in the last few
years.
The global market for Smartphone
security is expected to show promising growth. Europe represents one of the
largest regional markets with increasing number of mobile internet subscribers.
North America is the second largest regional market followed by Asia-Pacific.
Asia-Pacific represents the fastest growing regional market with rising
disposable income levels along with increasing middle-class population. The
growing importance of safety and security needs is a primary factor which will
drive the growth of this market. Also, growing personal disposable income,
rising number of internet subscribers and rapidly growing Smartphone market are
other accelerating factors for this market.
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Based on operating systems, the
global market for Smartphone security is segmented into Blackberry, Symbian,
iPhone, Windows, Android, and others. Based on end user types, the Smartphone
security market is segmented into personal users and business users. Based on
security features, this market is segmented into data encryption, anti-theft,
anti-virus and others. Based on geography, this market is segmented into
Europe, North America, Asia-Pacific, and Rest of the World. Some of the key
vendors in this market include, Kaspersky Lab, Panda, Symantec, F-Secure, Trend
Micro, McAfee, and ESET.
This research report analyzes this
market depending on its market segments, major geographies, and current market
trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Europe
- Rest of the World
This report provides comprehensive
analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
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This report is a complete study of
current trends in the market, industry growth drivers, and restraints. It
provides market projections for the coming years. It includes analysis of
recent developments in technology, Porter’s five force model analysis and
detailed profiles of top industry players. The report also includes a review of
micro and macro factors essential for the existing market players and new
entrants along with detailed value chain analysis.
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