The growing awareness about
following a healthy lifestyle is one of the major factors for the emergence of
fortified foods and beverages. The fortified foods market consists of a wide
range of product lines ranging from cereals to baby foods, making the market
one of the most difficult ones to track and analyze with precision. The global
market for vitamin fortified and mineral enriched foods and beverages is
expected to grow at a double digit rate over the next six years.
Some of the factors which are
driving the market for vitamin fortified and mineral enriched foods and
beverages include growing health concerns among people and the trend of eating
ready to eat meals (packaged food) due to busy schedules, among some other
factors. However, regulatory issues in the food and beverage industries across
the globe are acting as one of the major factors inhibiting the growth of the
market. Product development to explore new applications will lead major
companies to attain sustainability and ensure success in the near future.
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Earlier the major sources of
vitamins and minerals were by means of pills but the vitamin fortified food
market seems to have a promising future. Major food and beverage companies
since then are relying on continuous product development. It is proving to be
fruitful with easy acceptance by the consumers. However, the global market
is highly fragmented and complex, yet a profitable one.
Some of the major companies
operating in the global market for vitamin fortified and mineral enriched foods
and beverages include Abbott Laboratories, Campbell Soup Company, The Coca Cola
Company, H.J Heinz Company, Kellogg Company, PepsiCo/Tropicana, The Proctor
& Gamble Company and so on.
This research report analyzes this
market depending on its market segments, major geographies, and current market
trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Europe
- Rest of the World
This report provides comprehensive
analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
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This report is a complete study of
current trends in the market, industry growth drivers, and restraints. It
provides market projections for the coming years. It includes analysis of
recent developments in technology, Porter’s five force model analysis and
detailed profiles of top industry players. The report also includes a review of
micro and macro factors essential for the existing market players and new
entrants along with detailed value chain analysis.
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