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Tuesday, June 25, 2013

Market Study: Cleaning the House Market - US - June 2013

MarketResearchReports.Biz announces addition of new report “Cleaning the House - US - June 2013” to its database

Housecleaning is a time-consuming but emotionally satisfying task that consumers view as important not only in making their homes presentable but also in keeping their families healthy. While housecleaners express interest in products that make cleaning faster and more efficient, they are more likely to prioritize cleaning effectiveness.

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Table of Content

Scope and Themes
What you need to know
Data sources
Consumer survey data
Advertising creative
Abbreviations and terms

Executive Summary
A little less than five hours a week spent on cleaning
Figure 1: Time spent cleaning the house, by gender and age, February 2013
Cleaning more likely to happen a little at a time than all at once
Figure 2: General housecleaning approach: a little at a time vs. thorough, top-to-bottom cleaning, by time spent cleaning, February 2013
Approaches vary from task to task
Figure 3: Approach to various cleaning tasks, February 2013
Consumers prioritize cleaning performance over other product attributes
Figure 4: Importance of cleaning product qualities, February 2013
Combination of visible and invisible cues signal sufficient cleaning
Figure 5: Signals for having cleaned enough, February 2013
Strong emotional motivations for housecleaning and care
Different interpretations of the link between a clean home and health
Figure 6: General home care attitudes, strongly agree, February 2013

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