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Friday, June 28, 2013

New Study: Grocery Pricing and Promotion - US - June 2013: MarketResearchReports.Biz

Table of Contnet

Scope and Themes
What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms

Executive Summary
Market factors
Coupon use fell 17% in 2012 as retailers shifted strategies toward non-food items
Figure 1: Total U.S. CPG coupon redemption volume, 2008-12
Brands pushing value credentials up front to attract consumers
Figure 2: New product launches claiming economy vs premium, 2008-13*
The Consumer
Nearly all grocery shoppers are price sensitive
Figure 3: Type of grocery shopper, March 2013
Consumers changing shopping habits to seek value
Figure 4: Grocery shopping habits, March 2013
Three out of four women like thrill of getting a bargain
Figure 5: Agreement with attitudes toward pricing and promotions, by gender, March 2013
Half of parents switch brands based on specials
Figure 6: Behaviors regarding promotions, by parental status, March 2013
Consumers prefer buy one, get one free promotions by large measure
Figure 7: Promotional deals preferred, March 2013
Mobile coupons can attract young consumers

Digital promotions represent the future of most industries, including the grocery retail trade. Effective digital promotions do much more than simply re-create the traditional coupon experience on a new platform. Marketers are finding ways to digitally bring value to customers in extraordinary new ways. Adapting current technology can help grocers attract younger consumers but also, quite surprisingly, parents and even Walmart shoppers.

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