Table of Content
Introduction
Definitions
Excluded
Methodology
Consumer research
Abbreviations
Executive Summary
The market
Figure 1: Bodycare sales by sector,
2012
Figure 2: Best- and worst-case
forecast of UK body, hand and foot care, 2007-17
Market share and presence
The consumer
Figure 3: Body concerns, March 2013
Usage and purpose
Figure 4: Frequency of use of
bodycare products in the last 12 months, by type of product, March 2013
Heavy to medium usage dominates
Shopping preferences
Figure 5: UK retail value sales of
body, hand and foot care, by outlet type, 2012
What we think
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More than one in three people feel a twinge of guilt about
their bodycare routine: companies have access to a potentially receptive target
group (35%) who feel they should use bodycare products more often. Finding a
way to harness the guilt will help boost usage and stem declining value and
volume sales.
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