Building
associations between energy drinks and everyday situations such as work and
commuting, rather than extreme lifestyles, could help to increase the relevancy
of energy drinks among current non-users.
To Read The
Complete Report with TOC :-
TABLE OF CONTENT
Introduction
Definition
Excluded
Abbreviations
Executive Summary
The market
Figure 1: Market size and forecast for the UK sports and energy
drinks market, by value, 2008-18
Forecast
Market factors
Health remains on consumers’ agenda
The drinks’ price premium may hamper growth
Companies, brands and innovation
Lucozade and Red Bull continue to lead the market
Figure 2: Shares of leading brands in the UK take-home sports
and energy drinks market, by value, 2012/13*
Energy drinks continue to dominate NPD
Adspend drops off in 2012
The consumer
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More than two fifths drink sports and energy drinks
Figure 3: Usage of sports and energy drinks, May 2013
Health and natural ingredients spark majority interest
Figure 4: Attitudes towards sports and energy drinks, May 2013
The market faces a challenge in convincing non-users of the
drinks’ benefits
Figure 5: Reasons for not drinking sports or energy drinks, May
2013
What we think
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