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Thursday, July 18, 2013

Top Visited Report: Sports And Energy Drinks - UK July 2013

Building associations between energy drinks and everyday situations such as work and commuting, rather than extreme lifestyles, could help to increase the relevancy of energy drinks among current non-users.

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Executive Summary
The market
Figure 1: Market size and forecast for the UK sports and energy drinks market, by value, 2008-18
Market factors
Health remains on consumers’ agenda
The drinks’ price premium may hamper growth
Companies, brands and innovation
Lucozade and Red Bull continue to lead the market
Figure 2: Shares of leading brands in the UK take-home sports and energy drinks market, by value, 2012/13*
Energy drinks continue to dominate NPD
Adspend drops off in 2012
The consumer

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More than two fifths drink sports and energy drinks
Figure 3: Usage of sports and energy drinks, May 2013
Health and natural ingredients spark majority interest
Figure 4: Attitudes towards sports and energy drinks, May 2013
The market faces a challenge in convincing non-users of the drinks’ benefits
Figure 5: Reasons for not drinking sports or energy drinks, May 2013
What we think


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