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Thursday, July 18, 2013

July 2013 Report: Seasonal Lifestyles UK

Sun-deprived Britons are expected to reward themselves after the harsh winter and spring of 2012-13. The high street and services industry will benefit from the sunnier sentiment, as consumer spending will inevitably rise. Tour operators could also encourage people to be better-prepared for colder weather, such as booking a sun break in advance.

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Executive Summary
Strong emotional attachment to Christmas
Figure 1: Holidays and special occasions people celebrate, May 2013
Females are more active at seasonal planning
Figure 2: How people celebrate holidays and special occasions, by gender, May 2013
Spring-cleaning people’s lifestyle
Figure 3: Seasonal changes in people’s lifestyles, May 2013
People will reward themselves after a long winter
Figure 4: Effect of Winter 2012/13 on people’s lifestyles, May 2013
What we think

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Issues in the Market
Are there opportunities to widen the scale of ethnic festival celebrations?
Does household income play a role in how people mark various occasions?
How does warmer weather influence people’s lifestyles?
What is the link between weather conditions and spending habits?

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