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Tuesday, July 23, 2013

Report Overview: Ice Cream And Frozen Novelties US July 2013

Personal use of ice cream and frozen novelties is highest among respondents over the age of 65 and among respondents aged 18-24. This is a strength of the category, given that these population groups are some of the fastest growing. However, the range of users necessitates targeted marketing efforts that hone in on a core consumer base.

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Table of Content

Scope and Themes
What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms

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Executive Summary
The market
The category slowly climbs to $11.2 billion
Figure 1: Total U.S. sales and forecast of ice cream and frozen novelties, at current prices, 2008-18
Market segmentation
Ice cream makes up more than half of category sales
Figure 2: Total U.S. retail sales of ice cream and frozen novelties, by segment, 2013
Leading companies
Figure 3: MULO sales of ice cream and frozen novelties, by leading companies, rolling 52 weeks 2012 and 2013


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