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Monday, July 29, 2013

2013 Study Report: Kids And Dining Out - US Available at

Kids And Dining Out - US - July 2013

Children are shifting in the way they use restaurants. They are ordering from many different areas of the menus, in part because of parental health concerns as well as a lack of sophisticated options. The meal toy traditionally drew in kids, but children are becoming increasingly sophisticated and aging out of them at a younger age. Additionally, restaurants must consider how a child’s restaurant experience differs between dine-in and to-go options and change to meet their needs in terms of menu offerings, packaging, and activities.

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Table of Content

Scope and Themes
What you need to know
Data sources
Mintel Menu Insights
Consumer survey data
Advertising creative
Abbreviations and terms

Executive Summary
Market drivers
Menu analysis
Figure 1: Segment breakdown of kids’ menu items at restaurants, by incidence, Q1 2010-13
Figure 2: Top 10 kids’ menu items at restaurants, by incidence, Q1 2010-13
The consumer

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Figure 3: Desired improvements for kids’ meals, May 2013
Figure 4: Menu sections typically used when ordering for kids, May 2013
Figure 5: Restaurant behavior when dining with children, May 2013
What we think

M/s  Sheela
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