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Tuesday, March 12, 2013

Global and US Salty Snacks 2013 by

The importance of product price among salty snacks consumers is a reason for the success of store brands in the category. Some 86% of salty snacks consumers say price is an important factor in their purchase decisions, and 36% of consumers who indicate purchasing less salty snacks in the past year say it is because products are too expensive

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What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms

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The market
Figure 1: Total U.S. retail sales and fan chart forecast of salty snacks, at current prices, 2007-17
Market factors
Figure 2: Change in purchase behavior, October 2012
Market segmentation
Figure 3: Total U.S. retail sales of salty snacks, by segment, at current prices, 2010 and 2012
Figure 4: Share of total U.S. retail sales of salty snacks, by segment, 2012
Retail channels
Figure 5: Total U.S. retail sales of salty snacks, by channel, at current prices, 2010 and 2012
Figure 6: Salty snacks launches, by top five claims, 2007-11
The consumer
Potato chips, tortilla chips, and popcorn lead salty snack purchase/consumption
Figure 7: Percentage of consumers who purchase salty snacks, October 2012
25-44s are engaged consumer group
Figure 8: Salty snack purchase for self, by age, October 2012
Black consumers over index in salty snack purchase, room for growth among Hispanics
Figure 9: Salty snack purchase for self, by race and Hispanic origin, October 2012
HHs with children more likely to purchase salty snacks
Figure 10: Salty snack purchase, by presence of children in household, October 2012
Salty snacks are commonly an impulse buy
Figure 11: Top five motivations for purchase, October 2012
Price leads attributes of importance
Figure 12: Top five important attributes, October 2012
What we think

Hemendra Parmar
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States
Tel: +1-518-618-1030

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