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Thursday, March 14, 2013

Global and US Food Storage January 2013 Available by

The market for food storage products is in large part dependent on consumer participation in home meal preparation. At the same time, enthusiasm for home meal preparation is dependent at least in part on food storage products that make the process easier at every step.

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What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms

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The market
Figure 1: Total U.S. retail sales and fan chart forecast of food storage products, at current prices, 2007-17
Market factors
Figure 2: Median household income, in inflation-adjusted dollars, 2001-11
Market segmentation
Figure 3: Total U.S. retail sales of food storage products, by segment, at current prices, 2010 and 2012
Retail channels
Figure 4: Total U.S. retail share of food storage products, by channel, at current prices, 2010 and 2012
Leading companies
Figure 5: FDMx share of food storage, by leading companies, 2012
The consumer
Usage widespread for most common food storage products
Figure 6: Household usage of food storage products/containers, October 2012
Price and value shopping the norm in food storage
Figure 7: Food storage product economizing shopping behaviors, by household income, October 2012
Variety of important criteria points to diverse opportunities in food storage containers
Figure 8: Food storage container purchase decision criteria, very important, October 2012
Attitudes toward food preparation and storage
Figure 9: Attitudes toward food preparation and storage, agree strongly, October 2012
What we think

Hemendra Parmar
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