The retail industry represents a
large portion of the world economy, consists of a large ecosystem, and has
experienced some significant challenges and opportunities in recent
years.
One rather significant issue is the
so called "Showrooming" in which consumers test/compare products and
buy them elsewhere. This is a particular problem for Big Box stores that
display consumer electronics, major appliances, and other items that can be
purchased online yet experienced best in-person.
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Issues such as these have forced
retailers to get smarter and begin to employ in-depth real time analysis of
massive data that is generated on a daily basis through various consumer
interactions. The use of Big Data, analytics, and reporting can generate
insights that will determine future solutions and opportunities to improve the
bottom line for retailers.
Target Audience:
- Big Data Service providers
- Big Box and Online retailers
- Telecommunications service providers
- Online and Mobile Marketing companies
- E-commerce and Mobile Commerce providers
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