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Friday, November 29, 2013

Holiday Planning And Booking Process - UK - November 2013 Available At MarketResearchReports.Biz

Holiday Planning And Booking Process - UK - November 2013

Booking times have been getting increasingly shorter in recent years. This process has been accelerated by the economic downturn, subdued household income and the rising cost of living, as financial uncertainties have forced more consumers to adopt a wait and see approach. However, there is also a deeper trend at work, as savvy consumers have grown adept at shopping around online, comparing prices and hunting for last minute discounts and deals. Mobile Millennials – the next generation of travellers - tend to leave it particularly late.

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Table of Content


Executive Summary
The market
Bargain hunters
Figure 1: Volume forecast of overseas holidays, 2008-18
Figure 2: Value* forecast of overseas holidays, 2008-18
Domestic market still strong
Market factors
Big ticket overseas travel hit hard
But short-haul now doing better than long-haul
Confidence growing but households still feel the squeeze
Figure 3: GfK/NOP UK Consumer Confidence Index, January 2008-October 2013
Rise of the mobile internet
Figure 4: Home internet access and mobile internet access among UK adults, Q1 2008-Q1 2013
Companies, brands and innovation
OTA challenge mounts
Figure 5: Top 10 UK travel companies ranked by ATOL passenger licences, September 2013
Omni-channel world
Video review
The consumer
Foreign city break rise

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Figure 6: Overseas holidays taken in the past five years, September 2013
A third book in the last month
Figure 7: Time before last holiday abroad was booked, September 2013
Customer review used as much as company websites
Figure 8: Online information sources used for holiday planning, September 2013

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