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Thursday, August 22, 2013

Latest Report: Energy Drinks - US - August 2013 Available At MarketResearchReports.Biz

Energy Drinks - US - August 2013 

Current energy drink, shot, and mix users have been affected by the scrutiny regarding the safety and health effects of the category. Educational outreach is necessary to help current users feel confident that their choice of energy drink, shot, or mix has no adverse effects. Informative marketing also could broaden the appeal of the category, which is not used by the majority of adults, according to Mintel research.

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Scope and Themes
What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms

Executive Summary
The market
Category continues upward trajectory despite stagnant use, recent controversy
Figure 1: Total U.S. sales and fan chart forecast of energy drinks, shots, and mixes, at current prices, 2008-18
Energy drinks continue to dominate market, but energy mixes catching on quickly
Figure 2: Total U.S. sales and forecast of energy drinks, shots, and mixes, by segment, 2008-18
Market factors

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Retail channels
Rise of other retail channel exceeds category’s growth trajectory
Key players
Red Bull maintains its lead, while innovations from Monster and Kraft take share
New energy drink, shot launches trend downward since 2008
Figure 3: U.S. energy drink and shot launches, by year, 2007-13*
The consumer

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