The growth in mHealth market is primarily driven by the increasing
adoption of smartphones, rising incidence of chronic diseases and
growing number of mHealth applications. Mobile based healthcare services
access is becoming almost ubiquitous worldwide. mHealth applications
are rapidly gaining popularity due to growth in number of innovative
solutions.
The global mHealth market is segmented by services into: monitoring
services, diagnostic services, healthcare system strengthening services
and other services. Mobile operators, device vendors, content players
and healthcare providers are the various participants of the mHealth
market. The market has also been segmented by geography into North
America, Europe, Asia Pacific and Rest of the World regions. Market
estimates and forecasts are made after critical analysis of various
macro and micro economic factors which directly and indirectly affect
the market growth. Inclusion of these factors has helped in accurate
crunching of numbers and has extended the report purview. The report
includes market size estimation and forecasts for the period of 2011 to
2018 for each of the mHealth segments.
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The report will support the strategy development of players across
the supply chain including device vendors, mobile operators, content
developers and healthcare providers. The trends in the mHealth market
will help healthcare service providers in tapping the untapped segments
and address unmet needs. The competitive landscape section will
especially help content developers and healthcare providers in
strengthening their position in the market.
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An in-depth research and market analysis will allow mobile
application developers, marketing companies, healthcare providers,
content developers, research and development agencies, network
operators, and system integrators to make informed decisions about
development, marketing, and growth strategies.
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