General Medicine or internal medicine is a branch of medicine which
deals with the prevention, diagnosis and subsequent treatment of adult
diseases. The specialists who deal with this branch of medicine are
called “internists” and ones who work with children are called
pediatricians. General Medicine is further specialized depending on the
organ or organ systems, such as cardiology, anesthesiology,
endocrinology, nephrology etc. On an average 75,000 medical students
choose internal medicine as a career option annually around the world.
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The global publishing market for general medicine education is
highly dynamic in nature since there is a strong disparity in the
availability and adoption of modern technology along with its cost. It
is estimated that in the Asian and developing European regions along
with RoW, more than half of the people do not have access to internet as
a source of education in their homes. This severely undermines the
quality of education. Printed books and literature are thus the major
tools of spreading education here.
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The report presents an excellent environmental analysis with
emphasis on market drivers, restraints and future opportunities. It
gives an impact of various factors on the market with a business
perspective and highlights potential shortcomings, advantages for key
players and new entrants as well. The global publishing market for
general medicine education is highly dynamic in nature since there is a
strong disparity in the availability and adoption of modern technology
along with its cost. It is estimated that in the Asian and poorer
European regions along with RoW, more than half of the people do not
have access to internet as a source of education in their homes. This
severely undermines the quality of education. Printed books and
literature are thus the major tools of spreading education here.
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The key players in the medical publishing market include Reed
Elsevier, Wolters Kluwer, Thomson, Mc Graw-Hill, and Optum Health among
others. Elsevier is currently considered as overall market leader with
popular contributions to books in internal medicine such as Davidson’s
Principles and Practice of medicine. It also has popular online
platforms such as MDConsult and mobile apps such as Procedures Consult,
which are highly accepted in the medical community. McGraw-Hill’s
Harrison’s Principles of Internal Medicine is also considered a gold
standard amongst a large student population.
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A comprehensive assessment of key players and their
strategies along with winning imperatives have been analyzed by
segmenting the market as below:
- Electronic & Online publishing market for general medicine education
- Online Reference Tools
- Mobile Applications
- Electronic & Digital textbooks and reference books
- Multimedia Content
- Testing & Self-Assessment
- Hospital Training
- Distance Learning
Print publishing market for general medicine education
- Custom content publishing
- Print textbooks and reference books
- Testing & Self-Assessment
- Hospital Training
- Distance Learning
In addition a detailed cross sectional analysis of the
above segments with respect to the following geographical markets has
been performed:
- North America
- Europe
- Asia
- Rest of the World (RoW)
Great read. I was wondering if you read anything about electronic medical records software? I have seen a lot of offices implement this new software and I think it would be something to consider adding to your trends.
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