Australia’s $43 billion telecoms market
Several things became clear during the privatisation process of
Telstra in the 00s. Broadband quality was below the international
benchmark; end-user and wholesale prices were above that mark; and there
was no economically viable business case for high-speed broadband
infrastructure for regional and rural Australia. At that time both sides
of government were in favor of government intervention in order to
rectify this situation. Telstra, however, was determined to maintain its
monopoly and in the end the government had to step in. This led to the
structural separation of the company.
At the same time, because of the GFC, the government decided to
change its broadband infrastructure plan from a regional to a national
one. They also linked that to the development of the digital economy and
launched supporting policies in e-commerce, e-health, e-education and
smart grid, all aimed at utilizing the NBN for those purposes. The $36
billion plan includes a government investment of $27 billion and needs
to be seen in the context of the $60 billion raised by the privatisation
of Telstra.
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Smart grids
Smart grids support the delivery of electricity to consumers using
digital communications technology to improve efficiency and reduce
costs. The major players building smart grids in Australia are mostly
large energy retailers and producers supported by IT and
telecommunications firms.
Mobile operations
The mobile communications market in Australia has seen lots of
infrastructure activity in the last year from the mobile network
operators (MNOs), with some of the results of that activity still to
come to fruition into 2013 and beyond. New investments are driven by a
rapidly changing market led by consumer demand, handset saturation and
the demand of faster-speed technologies in the fixed- broadband market.
Competition in the mobile sector is driving the mobile market to a lower
dollar value return on a user basis. This is being compensated by more
data use on a variety of mobile devices and growth in the emerging M2M
market.
With the mobile handset market being driven by Smartphone uptake,
this is also driving mobile broadband usage and the increase of
over-the-top applications that are now depriving the mobile network
operators from their traditional income streams. Mobile voice calls have
now reached their peak and will start a slight level of ongoing
decrease over the coming years.
As the Smartphone sector in Australia takes off, in mid-2012 we see
that the Android market has overtaken the iPhone as the user’s choice
as the top Smartphone. But with the 4G handset market about to expand as
users come off plans, the changing of leading brands may occur once
again and we will see applications and data usage further increase
placing strains on the limited spectrum availability.
While overall mobile services revenue growth by the mobile network
operators over the last financial years has decreased on a year-on-year
basis, in 2012 we are seeing a further slowdown in growth with revenue
growth going negative for Vodafone.
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Mobile broadband
Broadband is the facilitator for a range of services that are of
great value to governments, businesses and people in rural and regional
areas as well as in the cities. Mobile broadband can also increase this
value even further. With around 5.5 million mobile broadband subscribers
in Australia, the release of a 4G network by one mobile network
operator saw uptake of more than 300,000 services in just over half a
year.
The use of Long-term evolution (LTE) mobility broadband has boosted
the uptake of mobile broadband usage and this is also likely to expand
further as the National Broadband Network (NBN) use of wireless services
commence. Australia will see the NBN connect around 7% of all premises
in the country to fixed-wireless networks.
The availability of mobile broadband has seen social networking
boom on the move, so we need a fast upload speed to allow the 35% of
Australians who use Facebook on their mobile. The high uptake of these
mobile services will also see more and more users adding to the mobile
broadband user base.
Major telcos
Telstra
Telstra is Australia’s largest telecommunications provider offering
a full range of telecom services throughout Australia. The company
provides basic access services to most homes and businesses, local and
long-distance telephone call services, and mobile and Internet services
including just under seven million fixed lines and more than 13 million
mobile connections.
Wholesale services are also provided to ISPs and RSPs while
advertising and subscription television services are provided through
subsidiary companies. By September-2012 Telstra is seeing large
increases in 4G LTE voice and mobile broadband services and is keen to
expand in this growing area over the next couple of years. The last
couple of years have seen extraordinary growth in prepaid mobile
connections and in 2012 prepaid numbers now exceed postpaid services.
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Optus
Optus provides a range of communications services that include
mobile, national and long-distance services, local and international
telephony, business network services, internet and satellite services,
subscription TV and digital media services.
In 2012 the company is aiming to expand its customer base through
new services. These include the provision of MeTV, an IPTV service with
FetchTV, expanded mobile coverage in Tasmania, reforming 2G to 3G, the
launch of 4G services and an agreement providing interim satellite
services in the National Broadband Network. These new and additional
services will allow Optus to gain new subscribers across its coverage
areas and to more remote and regional communities.
The numbers of wireless broadband subscribers continue to boom
rising 28% year-on-year in mid-2012 and is continuing to deliver higher
data revenue, although as the market rises to saturation levels
BuddeComm believes that the rising returns will slowly diminish. The
takeover of vividwireless from Seven Media will boost the amount of 4G
spectrum and subscribers and market share in the markets where
vividwireless operates. The restaurant review company Eatability
purchased by the company in mid-2012 will add a digital media and
content service flavor to the company.
Second tier telcos
The telecommunications regulatory reform will continue to feature
into 2012 as the Telecommunications Consumer Protection (TCP) Code will
see the power of pricing and usage monitoring become easier for
consumers, with service providers possibly being overseen by the
regulators. The other major feature will be the new regulations
governing the transition period between now and the arrival of the NBN.
Subsequently other smaller and niche market operators will look for
opportunities to gain a greater market share of the telecommunications
revenue streams to shore up their returns.
The second-tier market is making gains in broadband and they are
gearing up for IPTV which will then be bundled into their other product
offerings. Although the bundled market often sees overall revenues fall
but it generally maintains a higher ARPU. Also in 2012 further
consolidation is expected.
While the fixed-voice market revenue declines in the second-tier
market so too are mobile and broadband revenues. Falling revenue
reflects the increased bundle value as well as consumers moving away
from fixed-voice services, but it may also be a symptom of increased
reliance on VoIP-based and naked DSL platforms in the second-tier
market. Nevertheless, overall revenues in second-tier mobile services
and data services (including internet access) continue to show growth.
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