People often categorize mobile marketing
within a large bucket of things that include mobile customer relationship
management, mobile search, mobile entertainment and personalization, mobile
couponing, and mobile advertising. We define each here to create a
reference regarding the relationship of each to mobile marketing.
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Mobile advertising will steadily
morph to other devices, including tablet devices, network computers, e-readers,
and cloud computers. Testing of ads for compatibility on devices other
than phones is highly recommended before committing to purchase an ad. Mind
Commerce recommends including mobile as an integral part of a cross-media
marketing strategy that builds upon current branding successes from television,
online, print and radio.
Target Audience:
- Traditional media outlets
- Mobile network operators
- Mobile platform developers
- Mobile advertising networks
- Marketing and advertising agencies
- Smartphone and tablet manufacturers
- Mobile search and content aggregators
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Latest Report:
Next Generation
Digital Entertainment - CDN Delivery - DRM Challenge - Market Forecast 2013 -
2018: http://www.marketresearchreports.biz/analysis/164906
The digital entertainment market is
poised to reach a new stage in its evolution with the coming pipeline of next
generation applications and solutions. The increased usage of CDN, DRM, and RCS
in the digital media and entertainment markets has led to a revolution of
content consumption among consumers. Higher bandwidth, low cost digital
devices, most notably smartphones and tablet devices, have rendered
long-standing issues such as connectivity, user interface, and data-speed
problems of the past.
This research first evaluates the
industry value chain and players and then focuses on market drivers,
challenges, and opportunities. The report's market dynamics section evaluates
the four screen strategy and analysis including preferences, location
preferences, sequential sharing, user response rates, ad clutter, unaided ad
recall times, and the impact of social media.
The report includes an ecosystem and
value chain analysis utilizing porter's five forces tool. Arguably the
three main enabling factors for the digital entertainment industry, CDN, DRM
and RCS, are evaluated in in terms of effect relative to time, speed, cost and
revenue.
The report also includes market
revenues and forecast analysis for 2013 to 2018 along with the breakdown by
medium, screen type and advertising market share. The number of digital users
is provided with a breakdown by content type, screen type. The top countries
are also provided in the both the above sections. The market is also
segmented by the key geographic regions: North America, Europe, Asia-Pacific
(APAC) and Middle East & Africa (MEA).
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