Debit card users are increasing in number as compared to credit card users. Use of debit card allows the consumers to save money for future use as they know how much money they have and how much money they have to spend. This trend leads to the growth of merchant paid reward programs. Credit cards do not give customers this privilege as they pay later for whatever they have purchased.
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Merchant-paid programs persuade customers to use their debit cards rather than credit cards or paper coupons. Merchant paid programs are gaining popularity in the market as it offers convenience to the customers and banks as well. This program helps to reduce the cost incurred during the transactions in banks, helps in revenue generation, builds customer loyalty, and reduces dependability on interchange fees.
Consumers also love to get points and rewards offered by using debit cards and they prefer to shop with debit cards. Increasing needs leads to day to day purchasing and consumers therefore prefer debit cards as a payment option. On every purchase they get some points and rewards from the respective bank or financial institution. Rewards have a positive effect on merchants, customers, and the payment system collectively if set properly but, if not, it may lead to adverse results.
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This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Rest of the World
This report provides comprehensive analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.
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