Products such as neodymium-based
performance butadiene rubber (Nd-PBR) and solution styrene butadiene
rubber (S-SBR) are chief ingredients of high performance rubber. These
products represent the family of synthetic rubbers derived from styrene
and butadiene. Nd-PBR is chiefly used in manufacturing the treads and
side walls of "Green Tires" whereas S-SBR is used as the chief tread
compound of "Green Tires". Addition of these products makes tires safe,
lessens rolling resistance, improves grip on wet road and increases
fuel efficiency, provides high resistance to abrasion and thus makes
them more durable. Increasing popularity of high performance rubber in
the market is enabling market players such as Germany's LANXESS to
develop new production capacities and targets. High performance rubber
finds application in the automotive industry such as in tires
manufacturing.
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The automotive rubber market is
expected to witness a shift to high performance rubber from commodity
products as high performance rubber has many superior qualities such as
making tires safe, increases grip on wet roads, increases rolling
resistance and more. Studies show that Green Tires enable lesser fuel
consumption up to 5%-7% and have a faster price amortization rate when
compared to various other fuel saving techniques in vehicles. Moreover,
regulatory authorities are focusing to lower the environmental
footprint of transport. One such step in this direction is taken by the
European regulatory body which is expected to launch a new labeling
regulation in Europe from 1 November 2012. Here, tires will be
classified on the basis of impact on fuel consumption, noise level and
wet-weather capabilities. This will have a positive impact on the high
performance tires market.
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Increasing cost of raw material such
as butadiene along with rising fuel cost will act as a restraint;
however, increasing green awareness and performance conscious consumers
coupled with faster amortization rate will overcome this concern and
drive the growth of this market.
This market is expected to develop at a
high growth rate due to rising demand of environmental friendly rubber
products and strict regulations imposed by regulatory organizations.
It is estimated that by 2015 high performance segment will account for
about 50% of all tires. However, this will solely depend on
availability of such tires in the market for sale, as manufacturers
will not take the risk of producing cost effective tires from expensive
feedstock.
Some of the key players profiled in this report include Bridgestone, Goodyear, LANXESS, Michelin, Pirelli and Continental.
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This research report analyzes
this market depending on its market segments, major geographies, and
current market trends. Geographies analyzed under this research report
include
- North America
- Asia Pacific
- Europe
- Rest of the World
This report provides comprehensive analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
This report is a complete study of
current trends in the market, industry growth drivers, and restraints.
It provides market projections for the coming years. It includes
analysis of recent developments in technology, Porter’s five force model
analysis and detailed profiles of top industry players. The report
also includes a review of micro and macro factors essential for the
existing market players and new entrants along with detailed value
chain analysis.
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