Hispanics of all genders, age groups, and income levels are looking for ways to find more value when purchasing apparel and footwear. Yet individual segments of the Hispanic audience present unique opportunities for marketers trying to convince them to buy now. Hispanics who are young, with children, more affluent, or Spanish speaking can be marketed to in a way that meets their specific needs as well as their budget. And as their thriftiness recedes brands will be well-positioned to capitalize.
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Table of Content
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
Hispanic apparel and footwear expenditures rebound in 2012
Figure 1: Average expenditures by Hispanic households for apparel and footwear, three-year rolling averages, at current prices, 2007-12
Hispanics spend more on apparel and footwear
Figure 2: Average household expenditures* for apparel and footwear, by segment and Hispanic origin, indexed to all households, 2012
Hispanic men outspend non-Hispanics on apparel and footwear
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Figure 3: Amount spent on men\'s apparel and footwear, by race/Hispanic origin, May 2012-June 2013
Fashion, style, and designer labels important to Hispanics
Figure 4: Shopping & fashion attitudes, by Hispanic origin, May 2012-June 2013
Opportunity for more Hispanic shopping online
Figure 5: Types of stores where adult apparel and footwear are purchased, by age, July 2013
Designer brands have an opportunity to reach out to affluent Hispanics
Figure 6: Attitudes toward style and fashion (any agree), by Hispanics earning $100K+ in household income, July 2013
Spanish speakers look for clothes reflecting Hispanic heritage
Figure 7: Attitudes toward shopping (any agree), by primary language spoken, July 2013
Hispanics waiting to buy adult clothing and shoes until they need to
Figure 8: Shopping behavior changes in last year for adult clothing and shoes, by gender, July 2013
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