Although the market has seen notable innovation from 2012-13, driven by new formulas and easier application methods, health concerns remain an area of some contention in the media. Brands have a responsibility to their users to be more transparent about product content and facilitate easier allergy testing initiatives to alleviate negative publicity. In turn, this is likely to boost brand loyalty and usage of hair colourants, particularly by the more cautious colourer.
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Table of Content
Introduction
Products covered in this report
Hair colourants and home perms
Excluded
Abbreviations
Executive Summary
Value sales of hair colourants display renewed vigour
Figure 1: UK best and worst case forecast of UK retail sales of hair colourants and home perms, 2008-18
Market drivers
L’Oréal dominates NPD
Figure 2: New product launches, by top 5 ultimate companies, 2012
Home-use permanent treatments lose out to hair colourants
Figure 3: Frequency of use of at-home hair colourants or treatment products in last 12 months, September 2013
Young adults display a more emotional approach to hair colouring
Figure 4: Consumer attitudes towards hair colouring, September 2013
What we think
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Issues in the Market
How can hair colourant brands address rising concerns over chemicals?
How are changing attitudes towards grey hair likely to impact on the market?
What has been the most notable innovation in the last year, and how is it likely to affect the market long-term?
Can at-home colouration ever offer the same quality as in-salon?
Trend Application
Trend: Help Me Help Myself
Trend: Make it Mine
Mintel Futures: Old Gold
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