Advanced gaming analytics help
social gaming companies improve their understanding of game-related data and
use this understanding to gain insights into consumer behavior. These insights
also help companies deal with a varied range of areas that have significant
potential to enhance gaming success. They also provide companies with a better
understanding about why users quit a certain game, and help them find other
players that are likely to abandon the game. Using these insights, gaming
companies can develop retention strategies before players quit their game, and
this in turn optimizes ad-generated interaction and in-game virtual goods
sales.
TechNavio's analysts expect the
Advanced Analytics segment in the Social Gaming industry to grow rapidly over
the period 2012-2016. The growth of the Advanced Analytics segment is driven by
many factors. One of the major drivers is the need for enterprises to optimize
consumer relationships. Advanced analytics provides an insight into the
purchasing-related demand for various products. This insight is then used by
marketers to formulate marketing strategies for greater sales visibility of
their products and also to encourage increased consumer satisfaction.
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Despite the presence of strong
drivers, the growth of the Advanced Analytics segment is curtailed by some
serious challenges. The high cost of implementation and lack of awareness are
two of the major challenges confronting this market.
However, the Advanced Analytics
segment shows immense potential to grow, and it is expected to grow rapidly in
the near future because of the presence of certain positive trends in the
Global Social Gaming market. Both large and small gaming enterprises are
experiencing the benefits of using social network platforms. The Global Social
Gaming market is expected to grow at a CAGR of 15.96 percent during the period
2012-2016.
The Advanced Analytics segment in
the Social Gaming industry is highly fragmented with many small vendors
providing gamification tools. However, the market is expected to witness vendor
consolidation in the near future as a result of the increasing acquisition of
niche vendors by large vendors. Vendors in this market are expecting a high
growth rate and hence many investors are funding them. This funding is likely
to continue in the near future and this will enhance the attractiveness of the
market.
The key vendors dominating this
space are Kontagent Inc., Flurry Inc., Mixpanel Inc., Claritics Inc., Vertica
Systems Inc., and Totango Ltd.
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TechNavio's report, Advanced
Analytics in the Social Gaming industry, has been prepared based on an in-depth
market analysis with inputs from industry experts. The report covers the
Americas, and the EMEA and APAC regions; it covers the Global Gamification
market landscape and its growth prospects in the coming years. The report also
includes a discussion of the key vendors operating in this market.
Key questions answered in this
report:
- What will the market size be in 2016 and what will the growth rate be?
- Who are the key industries adopting gamification?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of each of these key vendors?
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The report is based on a primary research survey conducted by World Market Intelligence accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements of 229 industry executives are captured in our in-depth survey, of which 56% represent directors, C-level executives and departmental heads.
The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
The report is based on a primary research survey conducted by World Market Intelligence accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements of 229 industry executives are captured in our in-depth survey, of which 56% represent directors, C-level executives and departmental heads.
The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
The report is based on a primary research survey conducted by World
Market Intelligence accessing its B2B panels comprised of senior business
decision makers. The opinions and forward looking statements of 229 industry
executives are captured in our in-depth survey, of which 56% represent
directors, C-level executives and departmental heads.
The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
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