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SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
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EXECUTIVE SUMMARY
The market
Figure 1: Total U.S. retail sales and fan chart forecast of food storage products, at current prices, 2007-17
Market factors
Figure 2: Median household income, in inflation-adjusted dollars, 2001-11
Market segmentation
Figure 3: Total U.S. retail sales of food storage products, by segment, at current prices, 2010 and 2012
Retail channels
Figure 4: Total U.S. retail share of food storage products, by channel, at current prices, 2010 and 2012
Leading companies
Figure 5: FDMx share of food storage, by leading companies, 2012
The consumer
Usage widespread for most common food storage products
Figure 6: Household usage of food storage products/containers, October 2012
Price and value shopping the norm in food storage
Figure 7: Food storage product economizing shopping behaviors, by household income, October 2012
Variety of important criteria points to diverse opportunities in food storage containers
Figure 8: Food storage container purchase decision criteria, very important, October 2012
Attitudes toward food preparation and storage
Figure 9: Attitudes toward food preparation and storage, agree strongly, October 2012
What we think
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