Emerging Opportunities in Singapores Cards and Payments Market

The report provides market analysis, information and insights into Singapores cards and payments industry, including:

Current and forecast values for each category of Singapores cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
Comprehensive analysis of the industrys market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Singapores cards and payments industry

Detailed analysis of the marketing strategies adopted for selling various categories of cards such as debit, credit, prepaid and charge cards used by various bankers and other institutions in the market

Comprehensive analysis of consumer attitudes and their buying preferences for cards
Competitive landscape of Singapores cards and payments industry

 

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Summary

The cards and payments industry as a whole grew at a CAGR of 8.33% in terms of the number of cards and at a CAGR of 7.12% in terms of transaction value during the review period. During the forecast period, the cards and payments industry is expected to grow at a CAGR of 4.95% in terms of number of cards and 4.88% in terms of transaction value. In terms of transaction value, the cards and payments industry is dominated by the debit card category which constituted 64.3% of the overall industry in 2012. 

The share of the debit card category in the overall industry is expected to be 61.8% in 2017. In terms of transaction value, the debit card category grew at a CAGR of 5.55% during the review period and is expected to grow at a CAGR of 4.27% during the forecast period. The debit card category is expected to show the largest growth in terms of transaction value as customers prefer income-based consumption over credit-fuelled consumption.

Scope

• This report provides a comprehensive analysis of Singapores cards and payments industry
• It provides current values for Singapores cards and payments industry for 2012 and forecast figures for 2017
• It details the different macroeconomic, infrastructural, consumer and business drivers affecting Singapores cards and payments industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in Singapores cards and payments industry

Reasons To Buy

• Make strategic business decisions using historic and forecast market data related to Singapores cards and payments industry and each market within it
• Understand the key market trends and growth opportunities within Singapores cards and payments industry
• Assess the competitive dynamics in Singapores cards and payments industry
• Gain insights into the marketing strategies used for selling various categories of cards in Singapore
• Gain insights into key regulations governing Singapores cards and payments industry

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Key Highlights

• The cards and payments industry as a whole grew at a CAGR of 8.33% in terms of number of cards and at a CAGR of 7.12% in terms of transaction value during the review period. During the forecast period, the cards and payments industry is expected to grow at a CAGR of 4.95% in terms of number of cards and 4.88% in terms of transaction value.
• Mobile commerce transactions show a huge potential for growth during the forecast period and are expected to expand the scope of card-based payments during the forecast period. M-commerce transactions grew from SGD15.2 million (US$10.78 million) in 2010 to SGD791.5 million (US$629.91 million) in 2012, at a CAGR of 273.07%. 
• Banks follow highly competitive strategies when pricing cards in order to expand their customer base. The annual interest rates charged by most leading banks range between 24% and 25%. Banks also offer an interest-free period to customers to encourage prompt repayment.
• Banks target large customer bases such as Chinese-Singaporeans, NUS alumni, SingTel customers and members of the National Trades Union Congress (NTUC). Chinese-Singaporeans constituted 74.1% of the overall population in 2011.

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